Regional Product Line Manager

JOB TITLE: Regional Product Manager

PURPOSE OF THE POSITION :

We are seeking an experienced Regional Product Manager to drive the growth, positioning, and lifecycle management of a strategic product portfolio across the Asia Pacific region.

You will be responsible for developing and executing product strategies, identifying market opportunities, supporting commercial teams, and leading new product introductions. This role requires close collaboration with sales, technical, R&D, operations, and marketing teams to deliver sustainable business growth and strengthen market presence across diverse regional markets.

Key Responsibilities

Product Strategy & Portfolio Management

• Develop and execute regional product strategies aligned with business growth objectives.
• Define product positioning, pricing strategies, and go-to-market plans based on market trends and customer needs.
• Evaluate portfolio performance and recommend actions to improve market share, profitability, and competitiveness.
• Monitor market developments, customer requirements, and competitive activities to identify new business opportunities.

Market Development

• Conduct market analysis and assess growth potential across key markets and customer segments.
• Work closely with country teams to develop business plans and sales forecasts.
• Build strong relationships with key industry stakeholders, influencers, consultants, and technical decision-makers.
• Support the expansion of the product portfolio into new markets and applications.

Product Launch & Development

• Lead regional product launches, ensuring effective commercialization and market adoption.
• Collaborate with R&D, technical, and operations teams to support product development and localization initiatives.
• Participate in product validation, testing, and performance assessments to ensure compliance with market requirements and industry standards.
• Support the development of technical documentation, product literature, packaging, and marketing materials.

Technical & Commercial Support

• Partner with sales teams on customer engagement, product presentations, and technical discussions.
• Provide product expertise and guidance to internal and external stakeholders.
• Organize and deliver product training programs for commercial and technical teams across the region.
• Support the resolution of technical issues and customer claims through collaboration with relevant departments.

Leadership & Cross-Functional Collaboration

• Work closely with regional and global stakeholders to ensure alignment of product strategies and initiatives.
• Mentor and support local product management resources where applicable.
• Drive effective communication and reporting on product performance, market intelligence, and key projects.
• Champion continuous improvement, compliance, and adherence to company policies and standards.

Requirements

• Bachelor's Degree in Engineering, Materials Science, Chemistry, Business, Marketing, or a related discipline.
• Minimum 5–10 years of experience in Product Management, Technical Sales, Business Development, Marketing, or related functions within an industrial or manufacturing environment.
• Experience within building materials, construction products, flooring, coatings, or related sectors is advantageous.
• Proven experience managing product portfolios and driving commercial growth.
• Strong analytical and strategic thinking capabilities.
• Excellent stakeholder management and communication skills.
• Ability to work effectively in a multicultural and matrix organization.
• Demonstrated leadership, influencing, and project management abilities.
• Willingness to travel across the Asia Pacific region as required.
• Fluent in English, both written and spoken.