Sales Executive

Job Description

• Identify and develop new business opportunities through cold calling, networking, referrals and other business development activities. 

• Build and maintain strong relationships with Interior Designers, Carpenters, Main/Sub-Contractors, Architects, Consultants and other industry stakeholders. 

• Present, demonstrate and promote the company’s products and solutions to prospective and existing customers. 

• Understand customer requirements, prepare proposals and quotations, and recommend suitable product solutions to meet project needs. 

• Manage the full sales cycle, from lead generation and specification through to negotiation, closing and project follow-up. 

• Negotiate pricing, contracts and commercial terms to secure profitable business while protecting company interests. 

• Develop and execute effective sales strategies to achieve monthly, quarterly and annual sales targets and KPIs. 

• Grow existing accounts by identifying upselling and cross-selling opportunities, while continuously expanding the customer base. 

• Monitor market trends, customer preferences and competitor activities to identify new opportunities and maintain market competitiveness. 

• Work closely with Operations, Marketing and other internal teams to ensure smooth project execution, timely delivery and customer satisfaction. 

• Support marketing campaigns, product launches and sales initiatives to drive business growth. 

• Provide excellent customer service by responding to enquiries, resolving issues and maintaining long-term customer relationships. 

• Prepare and submit samples, quotations, sales reports, sales forecasts and other required documentation. 

• Maintain accurate customer records, sales activities and pipeline updates in the CRM system. 

• Contribute to overall business growth and revenue objectives while achieving individual and team sales targets. 

Job Requirements

• B2B sales experience; experience in building materials, interior products or related industries is highly advantageous. 

• Proven experience in business development, account management and full-cycle sales. 

• Strong communication, negotiation and interpersonal skills. 

• Customer-oriented with a proactive hunter mindset and ability to develop new business. 

• Comfortable working with contractors, designers, architects and other project stakeholders. 

• Own vehicle is required for client meetings and project/site visits. 

• Willing and able to travel for customer meetings and site visits. 

• Comfortable working in the Kranji area.