Assistant Product Marketing Manager (Regional)

Location: Bangkok
Job type: Permanent
Contact name: Aden Chia

Contact email:
Job ref: 33410
Published: over 1 year ago
Startdate: 01 February 2023 - 05 June 2023

Reporting to the Associate Marketing Director, you are responsible to:

  • Develop both long-term and short-term marketing plans for the assigned product lines in the related channel. Incorporate sales, advertising, research and promotional efforts required to meet current and projected market objectives.

  • Prepare annual channel marketing plans for the assigned product categories, including market strategy, incentive promotions, sales forecast, projected market penetration, and budget estimates.

  • Develop innovative and effective marketing tools to promote products in the showrooms, outdoor and other potential channels.

  • Provide to Marcom and Trade Marketing Teams with information to guide production of product literature and promotional activities.

  • Develop and present sales training programs for internal sales and distributors as well as product presentation for interior designers and developers through co-work with Trade Marketing team.

  • Coordinate the development of effective packaging, installation instructions, product offerings, products displays and field activities for retail promotion in the Asia Pacific markets.

  • Collect and analyze market information to respond to the customer needs promptly and build the market data for future strategy development of the assigned product categories.