Trade Promotion Management
Assist to plan and execute showroom and trade events.
Manage trade loyalty program
Coordinate with Retail sales & Distributors to develop & implement Campaigns/Promotion programs and track for ROI.
Ensure all Brand Assets used by Distributors on print and online are consistent to Branding Guidelines.
Provide trade marketing support to Distributors.
Coordinate with Retail Sales/ Channel Marketing/ Showroom designer on all showroom matters such as showroom image upgrade project, new product roll-out, new POP etc.
Digital
Responsible for Digital Marketing including website, social media, SEM, SEO, e-commerce, etc.
Work with Regional Team to design and/or adapt an effective creative and media brief with appointed agencies for a strong and insightful proposal.
Design and manage digital marketing calendar leverage on global/ regional and local content & assets.
Manage digital agency to perform according to plan and achieve above KPI for all media channel and campaigns
Develop digital KPIs and in charge of KPIs tracking for all campaigns and media channels. Conduct regular meetings to track and cooperate with agencies for the solution in case off-track.
Manage digital agency in terms of SOW and budget. Ensure high-quality deliverables that are consistent with event intend and goal.
Work with distributors and internal team for the e-commerce promotions and activities.
Manage enquiries and leads coming from the e-commerce, websites and Facebook.
Marcom, Public Relations and Events
Propose and execute full year Marketing Calendar
Develop & implement Integrated Marketing Communication plan to achieve business goals & increase market share and brand awareness.
Responsible for KPIs tracking for all campaigns and media channels and conduct regular review with agencies to achieve above targeted KPI.
Collaborate with Regional Marketing Communication Manager in planning & organizing Trade events/ Showroom opening events etc.
Assist Regional Marketing Communication Manager to manage & track on Marketing budget, both ATL and BTL.
Oversee and manage all Marcom activities, ensure a cost-effective investment that requires a strong understanding of available assets and templates.
Liaise on regional or local Selling tools & Literatures to support Sales force
Market Intelligence
Assist Regional Marketing Communication Manager & Regional team in conducting Market research, analyze & action plan.
Coordinate with agencies to have regular reports on media and consumer trends. Tracking on competitors’ Marcom activities.