Assistant Trade Marketing Manager (Regional)

Location: Bangkok
Job type: Permanent
Contact name: Aden Chia

Contact email:
Job ref: 33411
Published: 8 months ago
Startdate: 01 February 2023 - 01 February 2023

Reporting to the Associate Marketing Director, you are responsible for:

  • Improving brand presence and campaign execution across trade through excellence in instore planning, execution and tracking in alignment with the annual marketing priorities

  • Leading and implementing channel specific marketing strategies and plans for assigned retailers

  • Leading activation programs to improve brand visibility include merchandising, literatures, product display

  • Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected

  • Responsible for the retail intelligence and set up platform, including instore traffic analysis, traffic heat map etc.

  • Improving Customer instore experience and improve net promoter score by document a playbook for local teams to adapt

  • Conceptualizing regional trade promotions and rolling out impactful in-store campaigns in collaboration with local marketing and sales teams

  • Working with digital team on social CRM and execute omni channel strategies

  • Support consumer events and as a COE, maintain a library for sharing all good local and global team practices.