Research and analysis competitors’ content, messaging and distribution tactics including keyword research
Identifying target audiences and their key demographics, interests, and online behavior
Content planning for different channels, including owned social media, website,
E-commerce platforms and media. Prepare and manage editorial calendars, which should be consistent with the defined content strategy
Writing, SEO, promotion, analysis, and optimization – with a clearly defined content workflow
Set up specific, measurable goals with a timeline to evaluate the result in terms of awareness, engagement, draw traffic and leads generations
Content creation based on the nature of the media, business channels and customer backgrounds
Work with digital team and local teams to manage all the content distribution and promotion channels
Implement SEO optimized content creation that aligns with brand, company goals and audience.
Work with internal creative hub and graphic designer to implement creative marketing strategies to disseminate content.
Use analytics tools to track and measure the progress of all the shared and published content
Manage the content marketing budget
|over 1 year ago
|31 October 2022 - 31 October 2022