Content Marketing Supervisor

Location: Hong Kong
Job type: Permanent
Contact name: Aden Chia

Contact email:
Job ref: 33277
Published: over 1 year ago
Startdate: 31 October 2022 - 31 October 2022
  • Research and analysis competitors’ content, messaging and distribution tactics including keyword research

  • Identifying target audiences and their key demographics, interests, and online behavior

  • Content planning for different channels, including owned social media, website,

    E-commerce platforms and media. Prepare and manage editorial calendars, which should be consistent with the defined content strategy

    Writing, SEO, promotion, analysis, and optimization – with a clearly defined content workflow

  • Set up specific, measurable goals with a timeline to evaluate the result in terms of awareness, engagement, draw traffic and leads generations

  • Content creation based on the nature of the media, business channels and customer backgrounds

  • Work with digital team and local teams to manage all the content distribution and promotion channels

  • Implement SEO optimized content creation that aligns with brand, company goals and audience.

  • Work with internal creative hub and graphic designer to implement creative marketing strategies to disseminate content.

  • Use analytics tools to track and measure the progress of all the shared and published content

  • Manage the content marketing budget