Content Marketing Supervisor

Research and analysis competitors’ content, messaging and distribution tactics including keyword research

Identifying target audiences and their key demographics, interests, and online behavior

Content planning for different channels, including owned social media, website,

E-commerce platforms and media. Prepare and manage editorial calendars, which should be consistent with the defined content strategy

Writing, SEO, promotion, analysis, and optimization – with a clearly defined content workflow

Set up specific, measurable goals with a timeline to evaluate the result in terms of awareness, engagement, draw traffic and leads generations

Content creation based on the nature of the media, business channels and customer backgrounds

Work with digital team and local teams to manage all the content distribution and promotion channels

Implement SEO optimized content creation that aligns with brand, company goals and audience.

Work with internal creative hub and graphic designer to implement creative marketing strategies to disseminate content.

Use analytics tools to track and measure the progress of all the shared and published content

Manage the content marketing budget