Head of Digital Marketing

Location Selangor
Job type: Permanent
Contact name: Aainaa Merican

Contact email: aainaa@aurora-talent.com
Job ref: 32668
Published: 26 days ago
Startdate: 23/08/2021

Responsibilities:

  • Craft strategies for all digital marketing components from SEO, SMM, SEM to content marketing and SEO copywriting.
  • Designing, planning and executing effective marketing budget and campaigns in line with the plan, as well as determining and implementing metrics to measure campaign effectiveness.
  • Creating content marketing strategies based on the business objectives and audience segments through all channels (online/offline/social).
  • Building a high performing marketing team and ensuring effective coordination with other teams.
  • Measure ROI and KPI.
  • Monitor competition (acquisitions, pricing changes, new products and features).
  • Coordinate sales and marketing efforts to boost brand awareness.
  • Ensuring better user experience on the company’s website including responsive design, engaging content and usability.

Requirements:

  • Minimum Master’s Degree in Marketing, Advertising/Media, Business Management or equivalent.
  • Professional certification in Google/YouTube/ Facebook Ads will be an added advantage.
  • Minimum 10 years of experience in leading a Digital Marketing department.
  • Must be technology savvy with ability to make result driven decisions from analysis of data. 
  • Display excellent leadership skills with strategic and critical thinking.
  • Great organisational and project management skills.
  • Possess own transport with valid driving license.
  • Fluency in both Bahasa Melayu and English.