Senior Marketing Manager

Location: Philippines
Job type: Permanent
Contact name: Aden Chia

Contact email: aden@aurora-talent.com
Job ref: 33458
Published: 7 months ago
Startdate: 16 March 2023 - 27 July 2023

Leading a team of 3, you are responsible for channel marketing, marcom & digital marketing:

  • Understand current and future trends in major markets and ensure brand is appropriately positioned.

  • Maintain a comprehensive knowledge and understanding of the competition’s product and pricing strategies.

  • Ensure consistency in new product launches

  • Responsibility for the overall sales performance of all product categories.

  • Develop and manage the marketing communications activities to achieve the maximum performance at the highest efficiency.

  • Manage and control the allocated budget to ensure most efficient use of resources.

  • Control to ensure consistency of brand image.

  • Manage the execution of digital marketing projects and activities in Philippines.

  • Responsible for the development, maintenance and optimization of brand websites for Philippines including e-commerce, APPs, digital sales tools (e-catalogues, e-coupons etc) and campaigns mini-sites. Coordinates the development, implementation and tracking/monitoring of successful ROI performing Search Engine Marketing (SEM) campaigns aimed to boost online traffic with a strong offline conversion (= store visits) and/or lead generation.

  • Manage the development, implementation and tracking/monitoring of successful ROI performing social media campaigns on Facebook, Instagram and LinkedIn capable to support brand building in Philippines.