Territory Sales Manager, Saudi Arabia and MEA SPEC
Own the P&L Saudi Arabia: Deliver the revenue & Net margin
KEY TASKS:
A- Drive the MEA business
- Setting up sales strategy and driving the execution
- Managing distributors & Building Direct Accounts
- Build up good connection with the A&D
- Frequent / regular visit & presentation
- Promote Formica image among Owner / developer
- Implementing Pricing strategy
- Ensure administrative functions for the business
B- Build brand leadership
- Define the marketing plan with regional marketing head
- Ensure strong presence with specifiers for relevant projects
C- Market Analysis:
- Market size opportunities / threat analysis
- Competitor analysis
- Client types analysis & recommendation
- Product portfolio management
TECHNICAL SKILLS:
D. Sales & Marketing understanding
- Understand the targets
- Understand the working process
- CRM use
- Strong presentation skill to specifier and consultants eg, interior designers, architects
E. Distribution management
- Have already worked with multi distributors. Know to set up yearly contracts, targets, manage meetings, expectations, conflicts
- Motivate the distributor to deploy sales effort to promote Formica product and build up long term partnership
F. Marketing - Brand background/experience
- High end but not high luxury
- Marketing sense
- Build up brand image, differentiate from competitors
SOFT SKILLS:
- Strong sales/business acumen
- Ownership- passion for this business
- Motivating – engaging leader
- Initiative, proactive
- Strong social skills
- Willing to travel in Middle East
- Fluent English
- Degree Holder
- Strong implementation ability
Maturity of candidate :
- 10 years experience and the candidate demonstrate the passion, the drive
- Aim to build a high profitability business
Presentation of products, values and qualities to Designers and Consultants and Owners:
- Owner
- Designer / Consultant
- Distributor (towards the Contractor)
Identify, Qualify, Recruit, Onboard and Manager Performance of Distributors across the MEA Region.