General Manager Sales

Job type: Permanent
Contact name: Natrisha Natinoh

Contact email:
Job ref: 33844
Published: 4 months ago

General Sales Manager Middle East

Location: Dubai

As General Sales Manager, you will support the Managing Director in all sales and business development activities of the company for the MENA region, with the below responsibilities:

• Lead and manage the sales team.

• Roll-out sales and business development objectives in line with yearly Budget and five-year plan.

• Supervise sales activities and negotiations of large projects.

• Develop network of fabricators and distributors. 

• Manage the team of fourteen sales professionals, each of them responsible for a specific area/product.

• Set-up targets and individual development plan for team members, following guidelines (Performance Management System, 1/1, career path, simulation remuneration packages)

• Ensure the accuracy and monthly updates of sales forecast.

• Use CRM 365 and PowerBI as collaborative and reporting tools to keep your management and team updated on progress and actions plans.

• Promote and leverage training, communication, and marketing tools to enhance team efficiency, in coordination with supporting Product Lines and Marketing teams.

Sales and Business development:

• Focus on top and bottom-line growth objectives, as assigned by your management, across all product lines and markets under your responsibility.

• Leverage all stakeholders involved in the decision-making process, with emphasis on structural designers/engineering consultants with specification work.

• Organize sales presentations to prospective clients and specifiers in relation to targeted projects, understand their need and propose optimum technical and commercial solutions bringing value to all parties.

• Define and propose marketing actions to support the Middle East sales strategy in line with agreed budget.

Marketing and Key account development:

• Maintain and develop several strategic customer accounts in your region and aim to grow sales and value with them as partners.

• Keep yourself updated on project leads and opportunities in your market and take a proactive approach on project mapping i.e., stakeholder identification and lobbying.

• Attending meetings, regional conferences, leading technical seminars and participating in exhibitions to promote products and services, in coordination with Marketing team.

• Keep close monitoring of market trends and competitive landscape.

• Provide client feedback to concerned team members and ensure customer satisfaction by coordinating prompt resolution of any issue that may arise.

Compliance, reporting, and coordination:

• Ensure that proposed contracts, quotations, price lists and related sales terms are compliant with  policies.

• Strictly follow up to date Authorization charts when validating offers and any other document.

• Keep a close monitoring of live contracts and suggest renewal or amendments in coordination with your management and legal department.

• Provide monthly reports to your Management about your activities and progress.

• Participate in quarterly product line meetings and any other coordination meetings in line with your responsibilities.

• Travel across the region to visit clients and projects, in line with Travel policy and as agreed with your management.

• Proactively follow up account receivables and money collection pertaining to all customers in the region.

• Contribute to the yearly budget with updated forecast and sales objectives.


• At least a master’s degree in business administration and/or Civil Engineering Degree.

• Excellent command of spoken and written English and Arabic

• Good computer literacy (MS Office)

• Curious, adaptive yet focused on the objective and direction ahead.

• Customer focused, team player, and results oriented.

• Excellent communication and negotiation skills.